AN APP THAT CREATES LOOKALIKES FOR EXPERIENCING FASHION AND HOW FARFETCH IS REINVENTING INNOVATION
“The convenience of shopping online is great, but the inconvenience of not knowing exactly what you are buying and how you are going to look in it is very frustrating. So I thought the idea of my sister forcing me to try on clothes for her was a very real way the problem could be solved today." Sozie's CEO in London told the Observador.
VOGUE BUSINESS FASHION-TECH STARTUPS OFFER LOOK INTO LEGACY RETAILER AMBITIONS
NYFTLab 2020 participant, Sozie, shows customers how clothes look on people whose body measurements are similar to theirs. Store associates photograph themselves in garments and share their measurements so customers can gauge fit.