Target Corporation is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia. It is the one of the largest retailers in the United States with over 350,000 team members and 1900 stores. 75% of the U.S. population lives within 10 miles of a Target store.
Target.com guests shopping for fashion apparel and accessories come in all shapes and sizes. They need relatable visuals that inspire them and useful size and fit information to confidently shop online.
Sozie On-Demand UGC Platform - Mobilise the US Sozie community to try-on and style apparel and accessories. Sozies create rich UGC including multiple photos of the item tried-on, product sizing feedback and styling recommendations.
Adidas has its roots in Germany but are a truly global company. Around the world Adidas employs over 59,000 people. In 2019 they produced over 1.1 billion sports and sports lifestyle products and generated sales of € 23.640 billion. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world.
UGC from social media covers only 25% of products on adidas.com and comes to exist 3-4 weeks after new products launch - i.e. after peak traffic has already passed. Therefore, UGC benefits are not realised for the majority of products and not available during the critical initial weeks of product life when consumer interest is highest.
Onboarded and trained Adidas London shop associates on the Sozie On-Demand Content Platform to create rich employee generated content. We serviced end-to-end inventory logistics to ensure new products were rapidly available to employees with zero loss of product, so that they could create rich product content.
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 2,000 retail stores around the world. Global retail sales of the TOMMY HILFIGER brand were US $8.5 billion in 2018.
Tommy faced a dual challenge of very high content acquisition costs and not enough content volume. The lack of content was especially pronounced by covid-19 due to the increased demands on social media channels to keep consumers meaningfully engaged.
We onboarded and trained Tommy HQ employees on the Sozie On-Demand Content Platform to create rich employee-generated content for social media channels.