Sozie is inspired by the life-hacks of sisters in search of fashion that feels great and suits us individually.
When fashion went online, we loved the reach and access it enabled but what we needed was information we could trust: what does that really look like? will it work for me? which size should I get? Pictures of fashion models and information online left us guessing - so we did our own due diligence from in-store and reported back to each other. OK, truth be told - we got our youngest sister to do the work - she worked at the mall and conveniently we shared a similar size! She’d try things on for us, take pictures and get us detailed information. This saved us endless browsing online, money spent overbuying and time spent returning and being disappointed.
Not everyone has a sister like ours - but everyone shares our problem. Afterall, the average shopper is size 16 whilst a model is size 6 (UK sizes!) This means that 95% of people, struggle to understand how clothes seen online would actually look like on them in real life. So we set out to create Sozie.
Today, Sozie is a tech-platform that enables online fashion retailers to show their shoppers how fashion looks on real people like them - their sozies.
We want every single online fashion retailer to use Sozie to sell to their shoppers - because fashion is individual.
Tahreem & Mahreen